How to prepare a socks sample brief

Start with the use and shape

Identify whether the collection is for everyday wear, sports, work or gifting. Include the intended wearer, size range and sock height. A reference photo is useful, but add notes explaining which details should be retained or changed.

Define the material and construction

Share a known fiber composition when available. If you are starting from a handfeel reference, say so rather than guessing a composition. Specify cushioning areas, cuff preferences and any heel or toe reinforcement. Ask the sampling team to confirm the yarn and knitting construction that suit the intended use.

Prepare the artwork

Provide editable artwork when you have it, along with color references, logo position and approximate dimensions. A logo that works in print may need adjustment for knitting. Review its appearance on an actual sample before approving bulk production.

Explain the order and packaging

State quantity per style and color, size distribution and the number of pairs per retail pack. Include bands, hang tags, barcodes or boxes. Hanlong publishes a general socks MOQ reference of 1,000 units per color per style; confirm the unit definition and final minimum for your particular construction and packaging.

Review the sample as a whole

Record comments on fit, cuff pressure, color, pattern, handfeel and packaging against one identified sample version. Keep the approved reference and written changes together. Sampling time depends on materials and construction; confirm the schedule before committing to your launch date.

For a broader overview of export buyer expectations, see CBI's guide to working with European apparel buyers. Product requirements should be confirmed for your own market and order.